February 19, 2013 10:59 am
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Today’s post is by our Italian intern, Ambra Calvi, a film fan who’s noticed some interesting translations of movie titles…

One of the main pleasures of learning a new language is getting to that point when you are able to watch a film in that language, and you start to understand bits and pieces. Nowadays, it’s become fairly easy to get hold of foreign titles. In the UK in particular, the range of titles available is very diverse, sustained by a long standing interest in so-called “world cinema”. On top of the usual foreign Oscar contenders every year, you can also catch the latest works of an upcoming Turkish director, or challenge yourself with a Thai action film, or spend the afternoon with a gripping Argentine drama.

Movie fans at the cinemaHowever, when a film is made available to international audiences outside the nation where it was made, it has to go through an essential process: the translation of its title. This is just one part of the bigger process of localisation which involves translating and adapting all the dialogues for subtitling or dubbing, but it’s an essential part. The title is the film’s immediate presentation, its way of attracting viewers, giving them a hint of the story and instiling some expectations about the experience they are going to have. Together with the poster, those few words can be crucial for the success of the film.

Growing up in Italy and being a film buff from a very early age, this is an issue that I’ve had to deal with quite a few times. At weekends, when choosing which film to watch from the leaflet of my local multiplex, if I didn’t know some films I would naively rely on the way their titles sounded. Unfortunately, this wasn’t always a good idea. I soon realised that somewhere in the mysterious places where the films were prepared for the Italian market, some people were using their creative flair to catastrophic results.

I’ll give you some examples: have you ever seen Crystal Trap? Doesn’t ring a bell? That’s because it’s the title under which Die Hard was released in Italy in the Eighties (as “Trappola di cristallo”). What about The Fleeting Moment? No? Well, that was Dead Poets Society (“L’attimo fuggente”). More recently, you could have seen posters of Bitter Paradise (“Paradiso amaro”), and had it not been for George Clooney sitting on a Hawaiian beach you would have never recognised The Descendants.

After keeping an eye on this worrying trend in the past years, I can now group these frequent translation oddities in recurrent categories:

  • Radical changes from the original title, often resulting in a more banal – or just silly – new one: see for example How to Lose Friends and Alienate People, translated as Star System: If You’re Not There You Don’t Exist (“Se non ci sei non esisti”). Even worse, The Back-up Plan, which became Nice to Meet You, I’m a Bit Pregnant (“Piacere, sono un po’ incinta”). Similarly, The Break Up was translated as I Hate You, I Dump You, I… (“Ti odio, ti lascio, ti…”). Sometimes the changes of meaning in the title are completely unnecessary: can anyone explain to me why Beasts of the Southern Wild had to become King of the Wild Land (“Re della terra selvaggia”)?
  • An unexplainable tendency to romanticize: the popular The Shawshank Redemption became The Wings of Freedom (“Le ali della libertà”), and The Place Beyond the Pines, the new Ryan Gosling film, will be released as Like a Thunder (“Come un tuono”). More specifically, there seems to be a belief that inserting the word “love” in a title will magically attract millions of people craving for super sentimental stories: following this theory, The Time Traveler’s Wife was translated as A Sudden Love (“Un amore all’improvviso”), and the Johnny Cash biopic Walk the Line became When Love Burns the Soul (“Quando l’amore brucia l’anima”).
  • The real horror happens when translators come up with one bad title, and in the years to come they use a series of variations for other non-related films. This happened with Runaway Bride, with Julia Roberts and Richard Gere, which was translated as If You Run Away I’ll Marry You (“Se scappi ti sposo”), and was then followed by Intolerable Cruelty becoming First I’ll Marry You Then I’ll Ruin You (“Prima ti sposo poi ti rovino). Then the lowest point in this disaster: the dreamy, wonderful Eternal Sunshine of the Spotless Mind was smuggled as If You Leave Me I’ll Erase You (“Se mi lasci ti cancello”), alienating the sympathies of most sensible viewers. A similar fashion started with The Texas Chainsaw Massacre becoming Don’t Open That Door (“Non aprite quella porta”), which generated Don’t Enter that School (“Non entrate in quella scuola”, originally Prom Night) and Don’t Open That Closet (“Non aprite quell’armadio”, which was Monster in the Closet).

There are – unfortunately – hundreds of other examples, but this is enough to show how a bad title translation can completely alter the destiny of a film, consigning some masterpieces to oblivion only because they are mistaken for something completely different, or because they sound like cheap b-movies. While in some cases of films with short, simple titles, keeping the original version can be the best solution, generally speaking Italian distributors should really make an effort and try to come up with creative, honest ideas to maintain the intention of the director. After all, Italy has a great tradition in literary translation, so I don’t see why we shouldn’t do our best when it comes to films as well.

If anyone has any other examples of strange film title translations, we’d love to hear them!

Ambra




1 Comment

  • loghaD says:

    In Swedish, “Foul Play” — starring Goldie Hawn — was translated as “Tjejen som visste för mycket” (“He girl who knew tol much”).

    After its success, a number of Goldie Hawn movies receieved titles in the same vein:
    “Private Benjamin” —> “Tjejen som gjorde lumpen” (“The girl who did military service”)
    “Best Friends” —> “Tjejen som inte ville gifta sig” (“The girl who didn’t want to get married”)
    “Swing Shift” —> “Tjejen som jobbade skift” (“The girl who worked shifts”)
    “Overboard” —> “Tjejen som föll överbord” (“The girl who fell overboard”)

    They even went so far as to go back and rename the movie “Sugarlabd Express” (which came out four years BEFORE “Foul Play”) to “Tjejen som spelade högt” (“The girl who played with high stakes”).

    Another example from Swedish:
    The James Bond movie “For your eyes only” was translated as “Ur dödlig synvinkel” (“From a deadly point pf view”), based on the Swedish title from the short story collection “From a View to Kill”, which was named after a different Bond story.
    When that story in turn was made into a movie, the Swedish distributors must’ve kicked themselves for having already used up that title. In the end, “From a View to Kill” was translated as “Levande måltavla” (“Living target”).

    Nowadays, a lot of titles simply aren’t given Swedish translations, and the ones that are are at least more sensoble than they used to be (though they’re certainly not perfect).
    There’s a Facebook group called “Gasen i botten, Tony Montana!” (roughly “Put the pedal to the metal, Tony Montana!”; a joke title for “Scarface”), whose members photoshop movie covers to parody the rubbish titles of yore.

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